Ok so we have to make a Instagram this week so i decided the best case scenario is to see how movies promote their movies on Instagram to see the vibes we go with ours.
Lady Bird
this movie has the same coming of age feel I think we are going for with our film. Now the photos are all different things it has a bright color scheme going for it that accurately represent the bright and warm aesthetic the movie has, i want to do a similar thing with our Instagram because we need to establish what the movie is going to be about without directly saying it and establishing a color scheme i feel is really important in filming but also specifically in marketing.
As well as the Instagram specifically is centered around the women barley showing any men in a any cover photo of the Instagram emphasizing the fact this women is targeted audience are girls, specifically the coming of age ones this shows strong women who they can look up to. So once we establish our target audience specifically we can use it to market our film.
They also use the font of the tittle in most post which is a great way to establish a brand, So i understand that this extremely important while marketing just the tittle as a logo of the brand so me and my group are brainstorming ideas on how to make our tittle font stand out while tying back to plot. with this we put thought and we think use a font that looks like a marker wrote it would be nice as it ties in with our film.
Edge of Seventeen (another coming of age movie)
This Instagram for the movie had more muted colors except for one which was the orange. The color directly brings your eyes to it because its so bright compared to the other muted colors. This shows the significance of the color (as well in marketing it just brings your eye to it) as it represents the main character. Now the orange isn't bright and its also muted but its brighter then the other colors showing that this movie will talk about how the main character potential is getting suppressed but its still there, which is a a good way to show a coming of age film.
This Instagram is also filled with reels that are always more engaging than photos as well as big bright words that are easy to read even if ur just seeing the cover. This makes marketing easier and helps people understand what your trying to say easier. I think this a route e should considered using on our Instagram.
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